Science-based consulting for indie beauty founders who want to build products that actually work.
Where formulation science meets creative vision - to build products that actually work.
I'm a cosmetic scientist and product developer with over 5 years of experience across skincare, haircare, and bodycare. I've worked across formulation, NPD, and product testing - from concept through to finished product.
I started SANY Consulting to help indie beauty founders navigate the industry with honest, science-based guidance. No overclaiming, no fluff - just clear advice grounded in how formulation actually works.
If you're building a beauty brand and want to make sure your products genuinely deliver what they promise, I can help.
What I Offer?
Science-based advisory services for indie beauty founders. Whether you're starting from scratch or refining an existing product, I help you make informed decisions grounded in real formulation knowledge.
Work With Me
You've got a formula or ingredient list and you're not sure if it actually does what it claims? I review it and give you an honest, science-based assessment - no fluff, no false reassurance.
You have a product idea but don't know what should go in it or how to brief a manufacturer? I help you define what your product needs to actually deliver its promised benefit
You want to make specific claims about your product, whether it is "hydrating", "anti-ageing", or "strengthening" ? I tell you whether your formula can actually support those claims, and what you can and can't say without misleading customers.
Get In Touch
Tell me about your product idea or challenge and I'll get back to you.