Where formulation science meets creative vision - to build products that actually work.

I'm a cosmetic scientist and product developer with over 5 years of experience across skincare, haircare, and bodycare. I've worked across formulation, NPD, and product testing - from concept through to finished product.

I started SANY Consulting to help indie beauty founders navigate the industry with honest, science-based guidance. No overclaiming, no fluff - just clear advice grounded in how formulation actually works.

If you're building a beauty brand and want to make sure your products genuinely deliver what they promise, I can help.